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Mission + Values

owner Laurie Russell and her dog

Pawsitively Creative was founded with a simple purpose: to make art that uplifts people and supports a kinder world.

I believe creativity can change lives. Taking a moment to draw, color, or notice beauty in your day can shift how you see everything. My mission is to create illustrations, tools, and experiences that nurture joy, mindfulness, and connection, both online and in person.

At the heart of it all is a deep love for animals and giving back. Ten percent of all profits support animal advocacy organizations that help provide care, shelter, and forever homes for pets in need.

Core Values

  • Creativity: Bringing imagination and beauty into everyday life.

  • Compassion: Leading with kindness in art, business, and community.

  • Joy: Finding happiness in small moments and simple creations.

  • Integrity: Creating with honesty and intention.

  • Community: Encouraging others to connect, learn, and grow together.

Art has the power to bring people together, encourage reflection, and brighten the spaces we share.

That’s the kind of creativity I want to put into the world.
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